"Called www.cloudtown.co.uk the main purpose behind it is to provide a sales channel to the small businesses in the area, who do not have the finance available or technical know how to build a website and get it known, and also to provide an additional sales channel to the high street shops, so that local people, who do not have to time to visit the high street, can shop 24x7 with the local independent businesses, via cloudtown.
"We are promoting "Click and collect" so that we encourage foot fall on the high street, but also provide local delivery for convenience," said a spokesperson.